Purpose:
The core objective of this position is to oversee and innovate our social media and marketing efforts. The role demands creativity and engagement, with a primary focus on crafting and executing social media campaigns that reflect our company’s values, ambitions, and goals.

Responsibilities:

• Lead social media management efforts, including content creation, community engagement, content scheduling, and boosting engagement across platforms such as Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, Houzz, and Archello.
• Develop content for email marketing.
• Handle print marketing materials, including brochures, leaflets, and product labels.
• Drive sales lead generation through effective marketing, aiding the sales team in meeting their targets.
• Enhance brand and product visibility to local and national audiences.
• Produce regular blog posts and innovative content for the company blog and customer learning hub.
• Package and send samples packs.
• Engage customers through creative campaigns via post, email, or phone.
• Design new product imagery and contribute to ongoing website enhancements.

Knowledge, Skills, and Experience:

• Diploma/Degree or previous experience in a relevant field.
• Proficient in social media management, spreadsheets, content planning.
• Must be skilled in Adobe Photoshop, Illustrator, Lightroom, and other Adobe Creative Suite applications.
• Must use Canva and Hootsuite
• Proficient in Wix Website Development
• An acute eye for detail.
• Familiarity with Google Analytics and blog management.

Person Specification:

• Highly creative with the ability to take initiative.
• Capable of working independently and diligently.
• Demonstrates energy and enthusiasm.
• Solid understanding of marketing techniques and campaign development from inception to delivery.
• Exceptional communication skills, capable of engaging with diverse audiences.
• Proficient in using social media and web applications to enhance marketing efforts and corporate branding.
• Strong written and verbal communication skills.
• A team player, eager to collaborate with the sales team to generate leads.

This role is perfect for a creative and proactive individual looking to make a significant impact in a growing company.